BullishResources
Learn how customers find you.
Plain-English guides on websites, search and AI, written by people who run home-service companies too. Plus free tools to see where you stand.
Guides.
Straight answers to the questions owners ask us every week.
How much does a website cost in 2026?
Real price ranges, from a $3,000 starter site to six-figure builds, and what actually drives the number.
Read the guide →AI search · 9 min readHow to get your business recommended by ChatGPT, Gemini and Google's AI
What ChatGPT, Gemini, Siri and Google's AI look for before they recommend a local business, and how to give it to them.
Read the guide →Local search · 7 min readThe Google Business Profile playbook for contractors
The free listing that drives most local calls. Setup, weekly habits and the mistakes that quietly cost contractors jobs.
Read the guide →Pricing · 7 min readWhat SEO actually costs, and what you should get for it
Typical monthly ranges for local SEO, what a fair retainer includes, and the red flags to walk away from.
Read the guide →Websites · 6 min read9 things every home-service website needs to book more jobs
The checklist we build every trades website against, from instant pricing to proof that you show up.
Read the guide →Hiring help · 7 min readHow to choose a marketing agency: 10 questions to ask first
What to ask any agency about ownership, contracts, fees and who actually does the work.
Read the guide →Free tools.
See where you stand before you spend a dollar.
Go deeper.
How we work, what we've built, and how search works.
Our work
Websites, brands, decks, video and software we've built, with the problem, the plan and the result.
See the work → ExplainerHow search works
An animated walk-through of how Google and AI assistants decide who to show.
Watch it → FAQQuestions, answered
Pricing, timelines, ownership and what happens after launch.
Read the FAQ →