← All workBrand package · Herbal recovery drink

Buzzkill

An herbal recovery drink with an attitude. The brand is loud on purpose: heavy condensed type, black and electric yellow, and a line nobody forgets.

Logo systemColorTypeVoiceApplicationsSell sheet
Buzzkill logo
The idea

Hangovers suck. Say it.

Most recovery drinks whisper. Buzzkill says what everyone's thinking. The slashed, heavy wordmark and black-and-yellow system make the brand impossible to miss behind the bar, on the shelf or in a feed.

Bold

Heavy condensed type and electric yellow that win the shelf.

Funny

Says what everyone is thinking: hangovers suck.

Real

Ingredients named, guarantee stated, no science-project talk.

Logo system

One mark, every surface.

Color

A palette that reads from the road.

Buzz Yellow#FFD600Primary accent. Headlines, buttons, the hit of energy
Emergency Orange#F26B1DFlavor color for Emergency Orange
Last Call Black#0B0B0BBackgrounds, cartons and type
Bounce Back Berry#8E2A5CFlavor color for Bounce Back Berry
Type
Aa
HANGOVERS SUCK!
Display · Anton

Last call is a decision. Make the last one a Buzzkill. Non-carbonated, citrus-forward and no caffeine, so it won't fight your sleep.

Body · Manrope
Voice

How Buzzkill sounds.

We say

Hangovers suck.

Not

Optimize your post-celebration recovery.

We say

Make the last one a Buzzkill.

Not

Consider responsible consumption strategies.

We say

Works or it's free.

Not

Results may vary based on individual factors.

In the world

Built to be seen in the wild.

The system applied to the places customers actually meet the brand.

Campaign · the night
Campaign · the night
Campaign · the morning after
Campaign · the morning after
Emergency Orange
Emergency Orange
Bounce Back Berry
Bounce Back Berry
Bar counter card
BuzzkillFeel better fasterdrinkbuzzkill.com
Business card · front and back
Sales collateral

The sell sheet for retail and bars.

A sell sheet for retailers, bars and distributors: what it is, the two flavors and the reasons customers come back for a second 4-pack.

BuzzkillFor retail and on-premise
Herbal recovery drink · 8.4 oz

HANGOVERS SUCK!

Last call is a decision. Make the last one a Buzzkill. Non-carbonated, citrus-forward, no caffeine, and backed by a works-or-it's-free guarantee.

Emergency Orange

Citrus-forward and easy to drink at last call.

Bounce Back Berry

The berry pour of the same blend.

Named ingredients

Vine tea DHM, milk thistle, feverfew and more.

Prebiotic fiber

3 g of chicory inulin in every can.

How it works
  1. 1Shake it
  2. 2Crack it
  3. 3Drink it at last call
8.4 ozone serving
0caffeine
Guaranteeworks or it's free
Stock Buzzkilldrinkbuzzkill.com

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