Bullish
Orange Sunrise.Still · caffeine free · 70 calories
← All workBrand package · Botanical wellness drink
WYLD
A botanical wellness drink for people who read the back of the can. The brand pairs a naturalist field-guide look with clean, modern type: wild ingredients, refined taste.
Logo systemColorTypeVoiceApplicationsSell sheet
The idea
Wild ingredients. Refined taste.
Wellness drinks shout. WYLD whispers with confidence: an engraved botanical roundel, a naturalist palette and every ingredient named in full, so the can earns trust on the shelf before anyone tastes it.
Honest
Six botanicals named in full. Nothing hides behind "proprietary."
Crafted
A field-guide illustration style that feels made, not manufactured.
Calm
Still, caffeine free and built for the ordinary hours.
Logo system
One mark, every surface.
Primary · on lightReversed · on darkMark · app icon, avatar, stampColor
A palette that reads from the road.
Field Green#2F4A35Primary. Can, shelf and backgrounds
Harvest Gold#D9A441Accents, rules and calls to action
Forest Night#18261EDeep backgrounds and type
Parchment#F3EBD8Light backgrounds and print stock
Type
Aa
Wild ingredients. Refined taste.
Display · FrauncesSix named botanicals, prebiotic fiber and a full pour of B vitamins. Still, caffeine free and built for the ordinary hours.
Body · ManropeVoice
How WYLD sounds.
We say
Six botanicals, named in full.
Not
Our proprietary wellness blend.
We say
Built for the ordinary hours.
Not
Unlock your best self, every day.
We say
Read the back of the can.
Not
Clinically inspired functional innovation.
In the world
Built to be seen in the wild.
The system applied to the places customers actually meet the brand.
Now on shelf · Orange Sunrise & Berry HarvestWYLDBotanical wellness drinkwylddrink.com
Sales collateral
The sell sheet for retail buyers.
A brand sell sheet for buyers and distributors: the product, the two flavors and the facts shoppers read on the back of the can.
For retail buyersBotanical wellness drink · 250 ml
Wild ingredients. Refined taste.
Six named botanicals, 3 g of prebiotic fiber and B vitamins in a still, caffeine-free can. Two flavors, one botanical blend.
Orange Sunrise
Sun-ripe orange with a clean, dry finish.
Berry Harvest
Blackberry and raspberry with a tart edge.
Six botanicals
Each named on the can with its Latin binomial.
Prebiotic fiber
3 g of dietary fiber in every can.
How it works
- 1Shoppers pick it up
- 2They read the back
- 3They reach for it again
6named botanicals
0caffeine
70calories per can
Bring WYLD to your shelfwylddrink.com
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